Jan

24

Lekker Flavour

January 24, 2010 | 4 Comments

This new campaign from Simba – Lekker Flavour – seems like quite a novel way for food manufacturers to engage their consumers.
For those who have not followed the campaign, it involves chip manufacturer Simba asking their audience to come up with their own unique flavour for a new range of chips. The ”inventor” of the new product will not [...]