South African Breweries (SAB) is not part of the FIFA sponsorship programme, but, through their flagship brand Castle Lager, are the premier sponsors of the South African soccer team (Bafana Bafana). This created a dilemma for the brewery giant, who needed something special for this year’s football fever. In search of a solution, SAB turned [...]

International food group Nestle has confirmed that it is closing its operations in Zimbabwe after it refused to bow to pressure to buy its milk from a company owned by the wife of controversial president Robert Mugabe.
After being exposed in the media, Nestle withdrew its commercial relationship with Mugabe. 
The company has apparently faced pressure in Zimbabwe [...]

With the festive season on our doorstep and much partying to be done, the hero is the guy who volunteers to stay below the legal limit and drive his mates home. And Castle Lager, the beer that brings friends together, is now making sure that friends look out for each other.
“Every team needs a hero” [...]