Jun
17
Project Ironman – Nampak delivers super pack for SAB
June 17, 2010 | Tagged Beverage, Brewing, Packaging, SAB | Leave a Comment
South African Breweries (SAB) is not part of the FIFA sponsorship programme, but, through their flagship brand Castle Lager, are the premier sponsors of the South African soccer team (Bafana Bafana). This created a dilemma for the brewery giant, who needed something special for this year’s football fever. In search of a solution, SAB turned to packaging partner Nampak. The brief was “simple” – for Castle Lager, design innovative and high functioning packaging, with both tourist and local appeal, which has souvenir/novelty pack qualities and can also be used as a gift pack.
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