Jan

24

Lekker Flavour

January 24, 2010 |  Tagged , , , | 4 Comments

This new campaign from Simba – Lekker Flavour – seems like quite a novel way for food manufacturers to engage their consumers.

For those who have not followed the campaign, it involves chip manufacturer Simba asking their audience to come up with their own unique flavour for a new range of chips. The ”inventor” of the new product will not only get some media attention but will also end up 1% of all future sales which must be quite exciting.

Has anybody tried it out and made a “Lekker Flavour” submission? Care to share what you suggested?


Comments



4 Comments so far

  1.    Nick van der Westhuizen on February 17, 2010 3:27 pm

    I propose an avo and worcester sauce flavour chip. Try mixing half and avo with a couple of drops of lazenby worcester sauce (mashed fine) and taste it. Truly delicious!!!!

  2.    rivalblogger on February 17, 2010 10:38 pm

    Nice! Gonna have to investigate it

  3.    yolande on June 9, 2010 8:16 am

    i think this competition is the biggest scam ever. by which criteria were the winners picked, and by professional chef’s nogal

  4.    rivalblogger on June 12, 2010 9:28 pm

    Will try and find out what criteria were used.

    Regards,
    ManufacturingHub.co.za team

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